Do you want to take your business to the next level with the power of social media?
Every social site your business is on is your chance to tell the world what your business is, what you stand for, and why you are the best at what you do. Are you communicating the message you want on all these social sites or are you scaring and boring potential customers away? Becoming the best brand for your business is essential no matter where it may be found. In this article we will discuss 8 ways to enhance your company's social media presence.
If done correctly, publicity on social media platforms can go viral very quickly. On the other hand, if you're clumsy your audience will start to get irritated and ignore your efforts. Social media platforms can increase the contacts and links that are necessary for a business and its posts can spread quickly.
Here Is How To improve Your Social Media Presence:
Social Media Tip #1 - Logo And Branding
Do you have a logo for your business? Invest in a well designed logo as it represents your brand. Your logo is what people see and start to recognize as your brand as it goes through the Facebook News Feed. Make sure it fits in the allotted space and is not cut off. Incorporate your logo on other social media platforms like Google+, Twitter, LinkedIn etc. This way your followers will recognize your brand no matter which site they go to.
Social Media Tip #2 - Company Brand Pages Are Needed On All Social Media Platforms
Do you have a Facebook Fan Page or Googe+ Business Page? How about a company Twitter page , LinkedIn, or Pinterest, etc.? Potential clients are going to be searching on all platforms and look your business up. Having a presence on these frequently used sites will ensure that they can find you. Don't just set it up and ignore it! Social media is ongoing and needs to be managed with two-way interaction. Don’t have time for it? Don't risk leaving it unattended! Hire out an online marketing company that specializes in social media to keep it alive for you. If you ignore social media, your customers will likewise ignore you!
Social Media Tip #3 - Create Your Target Audience
How do you create a target audience? On social media platforms target information that would be appealing to the audience you wish to join you. Create pages about your niche which gives correct, current and vital information needed to attract the right targeted audience. Keep it current so they want to come back.
Social Media Tip #4 - Start A Two-Way Communication
What is a two-way social media communication? The reason that sites like Facebook, Twitter, LinkedIn, and Google+ are classified as social media sites is that they allow a two way communication. It is not just the owner of the site giving one way information; they allow interaction so readers can feel they are involved. By their allowing comments, sharing, and giving a LIKE or a + to a posts they are creating two-way communication. Create your posts in a way that it makes the audience feel a need to talk about it. Stimulate interaction by asking for the comments and their views. The more comments, views, and sharing you create on these sites, the more you are attracting targeted attention of the public.
Social Media Tip #5 - Use More Visuals
How can you quickly grab your audience's attention? Videos and graphic images leave much more impact on the mind than just reading texts. Get more videos for marketing uploaded on the sites like YouTube that are related to your niche. In the same way, use more images on the social networking sites. People will obviously like to visit you more often when you have better visuals to present yourself rather than reading boring texts.
Social Media Tip #6 - Attract An Audience
What attracts interest on your posts? Apart from presenting your page in an attractive way you have to bring out your unique selling points. Have polls about your posts or information that you have put on your page. You can also start small contests regarding some sort of questions about your business with some small prize as a reward. Your audience will be more likely to look at something they will get a return on and will devote more of their time on your page.
Social Media Tip #7 – Educate Your Future Clients
Are you just posting advertising posts and promotional things for your company? What a snooze and a turn off you have created if you are doing that! No one wants to hear about how great you are over and over - throw up! Instead, focus on giving value by adding content, solving problems, and giving tips- content marketing. Check out this great article on content marketing. If you want to look like the expert in your field, start being a leader. The more prospects read your content, the smarter they'll be about your products and services you offer.
Social Media Tip #8 - Keep Them Updated
What will keep your audience wanting to revisit your site? Keeping fresh content of new news to satisfy their content hunger. After you have built a good audience, they will be more likely to revisit your page when they can count on finding something new. Keep feeding their interest by updating your posts and information on a regular basis.
Your Turn ....
If you have had a positive experience you would like to share with our audience about your experiences on social medias platforms, please post them below.
If social media management sounds like something your business needs, or if you have questions on how to take advantage of social media marketing, contact us today, St. Paul Marketing Team, at 651-731-0768 or Email us at info@StPaulMarketingTeam.com.
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