Brugger’s Bagels will open a new flagship bakery in Woodbury Wednesday morning, a move that will set the Vermont-based bakery on a new direction.
The bakery, located at 437 Commerce Drive, will be the prototype for future bakery openings, and represents a departure from the brand, according to Judy Kadylak, director of marketing for Brugger’s Bagels.
“As a 30-year-old brand you can become a little irrelevant and stuck in your ways,” Kadylak said. “We have gone through different changes in ownership and leadership, and we had an opportunity to reposition the brand.
“We knew we needed a new design, so we really dug in and went back to the core of the business,” she continued. “At our core we are an authentic New York bagel shop. We wanted it to be an industrial, yet chic, combo.”
The 2,200-square-foot site honors Brugger's Bagels' baking heritage, with the baking area taking center stage. An open kitchen and plate glass windows allow guests inside and out to watch as bakers make fresh, authentic New York-style bagels throughout the day using a traditional kettle and artisan oven.
“The first main point of emphasis is the bake area," Kadylak said. ”It is transparent to the dinning area, and it made sense to keep it open. Most concepts are becoming more transparent, and for us, everything we do is so basic and hands on. We were hiding that. So, we felt it was a great opportunity to show it.”
Beyond a revamped interior, the location will offer patrons new breakfast and lunch menu categories, as well as premium salmon items such as the hot smoked wild salmon salad, the salmon reuben sandwich and nova over easy – a breakfast sandwich featuring salmon, egg and cheese.
Simply in need of a fresh cup of Joe? The new bakery will feature an espresso bar with a full-time barista preparing a variety of specialty coffee drinks, according to Kadylak.
The Commerce Hill site will be open Jan. 22 from 5:30 a.m. until 8 p.m.
Each detail of the new design, from the spacious kitchen area to the hardwood communal seating was carefully selected and crafted, according to Kadylak.
However, she also is quick to point out the blank area on
the brick-wall motif. That space will be filled by the winner of the Brugger’s
Bagels $10,000 Artist Challenge. The challenge, held in conjunction with the
grand opening of the bakery, will launch Jan. 22.
Through March 31, artists of all skill levels can submit an abstract, two-dimensional design for the wall, according to Kadylak. The winning design will be used in selected new bakeries nationwide. Beyond bragging rights, the chosen artist will receive a $10,000 cash prize.
Contest rules, submission guidelines, entry information and other details are available on the contest tab on the company’s Facebook page at www.facebook.com/brueggers.