Bruegger's Bagels to Unveil New Prototype

$10,000 Artist Challenge to Add Finishing Touch to New Design.

The Commerce Hill site will offer a new breakfast and lunch menu. Credit: Brugger's Bagels
The Commerce Hill site will offer a new breakfast and lunch menu. Credit: Brugger's Bagels

Bruegger’s Bagels is gearing up to reveal a "completely new design, which will be rolled out first at a flagship location in Woodbury on Jan. 22," according to company spokeswoman Tracy Henderson. 

Each detail of the new design – from the open kitchen to communal seating – has been "carefully crafted, except one: the art that will grace a large, brick feature wall," according to a press release provided by Henderson. That space will be filled by the winner of the Bruegger’s Bagels $10,000 Artist Challenge, which will launch Jan. 22 in conjunction with the grand opening. 

Through March 31, artists can submit an abstract, two-dimensional design for the wall. The winning design will be the focal point of the bakery at 437 Commerce Drive in Woodbury, and will be used in select new bakeries nationwide. 

In addition to bragging rights, the chosen artist will receive a $10,000 cash prize, according to the press release. Contest rules, submission guidelines, entry information and other details are available on the contest tab on the company’s Facebook page at www.facebook.com/brueggers.

“We are a neighborhood gathering place, and the new prototype is designed to accentuate our bagel tradition while also celebrating new ideas and the creative spark,” said Bruegger’s Bagels Director of Marketing Judy Kadylak. “The $10,000 Artist Challenge is a nod to all of our guests who create the warm, inviting atmosphere in our bakeries.”

The 2,200-square-foot bakery honors "Bruegger’s Bagels’ 30-year baking heritage, with the baking area taking center stage," according to the press release. An open kitchen and plate glass windows allow guests inside and out to watch as bakers make fresh, authentic New York-style bagels throughout the day using a traditional kettle and artisan oven. 

“Everything in the flagship reflects both our history and our future,” said Kadylak. “Like our customers, we are modern-day artisans.”

The Commerce Hill design will be the prototype for all future bakery openings and represents a departure for the brand, according to the Henderson. In addition to the new interior design, the order flow and menu have been revamped for a fresh guest experience. 

The Commerce Hill bakery will offer "a new breakfast and lunch menu category with the addition of premium salmon items such as the Hot Smoked Wild Salmon Salad, the Salmon Reuben Sandwich made with pastrami-style salmon, and Nova Over Easy, a breakfast sandwich featuring salmon, egg and cheese," according to the press release. The new bakery also will offer an espresso bar with a full-time barista preparing a variety of specialty coffee drinks.

Other enhancements first seen at the Commerce Hill location include a new logo, team uniforms and packaging innovations. 


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