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New Cake and Pastry Shop Opens North of Woodbury

White Lace Cakes, a French patisserie and cake parlour, recently opened in Oakdale.

White Lace Cakes recently opened at 1403 Helmo Ave. N., in Oakdale.

Located at the former site of Mattison's Specialty Bread and Pino's Authentic Italian, the space has been transformed into a French patisserie and cake parlour.

Owner and operator Deborah Wright opened up , on Nov. 15. Her shop specializes in custom cakes and French pastries, including macarons (not to be mistaken for macaroons, though she also offers those), truffles, chocolates, croissants and more.

Wright said that she only knows of about four places in the Twin Cities that offer macarons, which are a French specialty and known for being a tempermental dessert to make. 

"I had one guy tell me that it was the best macaron he ever had, and he even lived in Europe," Wright said. "It took me about 63 batches before I got it right."

Wright prides herself in making all of her baked goods fresh and using top-notch ingredients.

"I'm not a food snob, but I am very particular about the ingredients that I use," Wright said. 

She even invented her very own "Vintage Tea Cup Cakes" where she scouts for one-of-a-kind tea cups and saucers and fills them with a mini-tiered cake—not a cupcake.

"I have all of my own recipes," Wright said. "These are not cakes made from a mix."

Wright, of Forest Lake, used to lease speace in Burnsville for the past few years. Wright only did custom cakes and pastries upon request until she received "gentle prodding" from her brides and customers who said it was time for her to open her own shop.

Wright looked at a bakery in Forest Lake, but it wasn't the right fit. It had a large kitchen and a small front area—the opposite of what Wright was searching for. She also looked at several vacant buildings that didn't have the right potential. Finally, she found the space in Oakdale.

"I just saw the potential," Wright said. "I walked in and said to myself that I could do this." 

She also liked that Gator's Liquor and Studio 99 hair salon were right next door. 

She began leasing the spot in May and spent day and night remodeling the area. Wright fixed up the shop herself—except for the marble counters. But Wright put together all of the furnishings and decor and did the painting.

"I wanted a place that was over the top," Wright said. "It's quaint and it's fancy. I love Starbucks and Caribou, but they are all the same." 

Tired of going places where "the customer service is bad," Wright not only wanted to provide good service, but also an experience when people enter her shop.

White Lace Cakes has already received recognition for its "experience" and cakes. 

Wright was the 2011 award winner of the Mpls.St. Paul Wedding Magazine Diamond Awards. She received “The best of the best” in Bridal for Outstanding Cake Design as judged by a national panel. White Lace Cakes has also been covered in international magazines and featured in several bridal industry books and articles. 

For more information visit www.whitelacecakes.com

 

 

Kristen Cranford February 04, 2013 at 03:57 PM
Just stopped in at White Lace Cakes on Saturday to check it out after seeing this article here last month. I have to say we were SO impressed with the delectable treats we found and meeting the lovely owner who gave us a brief rundown on what made each pastry we selected special. I was bringing dessert to a dinner party and I was able to choose a selection of truly divine cakes, macarons and pastries that were unique, delicious and packed a wow-factor! Not to mention, incredibly affordable, especially compared to what you spend on non-special, from a mix, commercially produced bakery items at a typical store.
Kris Janisch February 04, 2013 at 04:04 PM
Nice!

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