Brian Martell grew up in Woodbury and owns his own local marketing company.
If there’s one thing he’s learned about residents here, it’s this: “Woodbury people love coupons.”
Martell about a month ago launched FriendlyCoupon.com, a web-based service that allows coupons to be given out after liking business' Facebook page. By liking the Facebook page, an email with the coupon is sent to the user (from their Facebook profile).
“(Businesses) know the value of getting that email address and getting that Facebook like,” Martell said.
He’s primarily focusing on the east metro and Woodbury in particular.
“I care about the small, local guy,” Martell said. “It’s hard for the little guys to compete in Woodbury.”
Already, 16 businesses have signed on with FriendlyCoupon.
The problem with sites such as Groupon, Martell said, is that the coupons “don’t build loyalty.”
“And a lot of businesses get killed by it,” he said.
Also, 10 percent of all proceeds go to the nonprofit organization SCORE.
“Everyone is at least intrigued by it, and they see that it’s something different,” Martell said.
For more information, visit the FriendlyCoupon website.