Vail Resorts Buys Afton Alps, Plans to Connect River Valley Skiers With Mountain West
Vail Resorts, Inc., will purchase Afton Alps, and season pass holders will immediately receive a 25 percent discount for lift tickets at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood this season.
It you have a season pass to Afton Alps, this news might make your day. Vail Resorts, Inc., has purchased Afton Alps. Season pass holders will immediately receive a 25 percent discount off lift tickets at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood this season. Vail Resorts purchased Afton Alps and Mount Brighton in Michigan for $20 million. The two ski areas give Vail Resorts access to more than 468,000 active skiers and snowboarders in the Twin Cities and Detroit metropolitan areas. Vail Resorts plans to: “These acquisitions are part of a new strategy for Vail Resorts to drive season pass sales and build broader guest loyalty by looking at premier smaller ski areas located near major urban markets,” Rob …
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